Starting in 1971, Mego began purchasing license rights to a variety of
successful motion pictures, television programs, and comic books, and started
producing lines for Planet of the Apes, Star Trek, and the Wizard of Oz. and
World's Greatest Superheros, which became their most successful toy line. They
also produced an original character, Action Jackson.
Mego
constructed their figures primarily in an 8 inch scale - setting an industry
standard in the 1970s.and created the "Mego Bubble Card." This style placed the clear plastic bubble
containing the action figure in the middle of the card.